Tag Archives: The Values Institute

Spreading Our Love for Values

After years of discussion, we have paired with the College of Communications at California State University, Fullerton (CSUF) to develop a Center for Brand Values Communication and Research on their campus.  Enriched with information from The Values Institute here at DGWB (TVI), the center will become the world’s first university-based center dedicated to studying the link between brand values, corporate communications and resulting consumer trust.

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