Tag Archives: Super Bowl

DGWB’s Best of: Super Bowl XLVII Ads

Who did it best on Super Bowl Sunday? We list our favorites, from the spots that gave you goosebumps, to the spots that gave you indigestion.

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Super Bowl: When Commercials Have their Own Commercials

Is there a football game or something on Sunday?

Around 111 million sets of eyes will be glued to the screen for the Super Bowl, but what is the real sport being played? With the price for a 30-second spot being $3.5 million, advertisers are entering into a gridiorn of their own to generate the most buzz about not only their brand, but their execution. Almost every brand with a Super Bowl spot is teasing us with short preview clips and contests.

Basically, we’re so ad-hungry, there are commercials for commercials.

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