No, we’re not trying to be facetious here. This truly is a post about some poop.
A few days ago in an attempt to be a bit humorous, and to evoke a bit of a response (or at least a giggle) from people, Clayton Hove (@adtothebone) put out this amusing little tweet:Now, Smart could have simply said nothing and let this tweet get lost in the digital ether. Instead, the company chose to respond.
As part of the ongoing goal to make bananas an even bigger part of America’s everyday routine, our client Dole is helping Alex the Lion and his famous Zooster friends from Madagascar “Go bananas” this summer. In 100 million ways, that is.
To help support the launch of Madagascar 3: Europe’s Most Wanted, which opens today and features a banana-and-monkey-powered airplane, the world’s #1 banana is joining forces with DreamWorks on a number of marketing initiatives, including the placement of 100 million special movie-branded stickers on DOLE® Bananas.
Four versions of the stickers feature Alex, Marty, the Madagascar penguins and monkeys. The stickers and other in-store marketing materials have a QR code directing consumers to a mobile page offering DOLE Bananas recipes and energy-related information, and the official Madagascar mobile app: Madagascar Join the Circus!
Lights, Camera… Action, Action, Action!
Last week was an exciting and busy one at DGWB as we went into video production for three of our clients: Toshiba America Business Solutions, Wienerschnitzel and California Avocado.
Posted in Creative
Tagged advertising, avocado, California Avocado, commercials, communications, copiers, DGWB, hot dogs, public relations, Toshiba, Wienerschnitzel