Tag Archives: public relations

Movember 2013: A Timeline of Total DGWB Manliness

The month formerly known as November was a hairy one at DGWB, as we got our Mo on for Movember: an annual event where men grow mustaches during November to raise money and awareness for men’s health issues such as prostate and testicular cancer, as well as other male health issues.

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25 for 25: DGWB in the OC Register–We’re Super Popular

Did you see this week’s Orange County Register feature story about our 25 for 25 initiative?

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Free Yogurt! Join Us on a Flavor Quest

As if anyone needed another excuse to go grab some frozen yogurt, our client Yogurtland’s fearless Flavorologist has scoured the globe to bring 10 new delicious reasons to every Yogurtland. And now they’re inviting everyone to take a Flavor Quest of their own.

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Facebook Hops on the Hashtag Train #crashandburn #choochoo

Facebook is losing its mojo by heading into the realm of symbols and joining the hashtag orgy. Spawned from the ever powerful Twitter Machine, this symbol (#) deserves to be pounded into the ground.

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YouTube Harlem Shakes its Way into Conformity

The ‘Harlem Shake,’ the ‘screaming goat,’ the ‘grumpy cat,’ the ‘condescending Wonka.’ Back in the ’50s and ’60s they’d sound like dance numbers. Today, unfortunately, they’re just monotonous memes.

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Happy Birthday DGWB: Our 25 for 25

Today is our 25th birthday, and damn we feel good.

But before you write it off as sheer cockiness, read on. We want to use our silver anniversary as an opportunity to give back to our community… all year long in 2013.

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We’ve Got Our Mo-Jo Growin’ this Month

It’s the month formally known as November, henceforthwith known as Movember–where all male Mo Brother mammals are encouraged to grow out their manliest of man ‘staches and all Mo Sisters, in turn, oodle over the rugged, sheer dudeness that is born.

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DGWB Halloween 2012: Romy, Michele and Binders of Women

Halloween is a big deal at DGWB.

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Lessons Learned from a Grandmotherly Mistake

Grandma got ran over by a reindeer. That was the beginning and end of all acceptable dead grandma jokes.

Not if you ask KitchenAid, though — and more importantly the folks the appliance manufacturer employs to do its tweeting. Wednesday the company, which no one can deny makes one heck of a mixer, is twisting and churning in its own self-made, ultra-bitter-tasting lump of humble pie dough.

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Klout Disses Bieber but We’re Still Not Sold

We’re not yet convinced the new Klout has much clout at all.  

Klout revealed a new scoring algorithm this week, along with a couple other changes to its website that will be rolled out in the coming weeks. In case you didn’t know, Klout is a tool that measures an individual’s online influence and assigns them a ‘Klout Score,’ a credit score-like number from 1 to 100, similar to the Q Score offered by Marketing Evaluations, Inc.

A high Klout Score seems to validate the many hours a social media maven spends online, but is it really a legitimate tool for measuring influence?

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