As part of the ongoing goal to make bananas an even bigger part of America’s everyday routine, our client Dole is helping Alex the Lion and his famous Zooster friends from Madagascar “Go bananas” this summer. In 100 million ways, that is.
To help support the launch of Madagascar 3: Europe’s Most Wanted, which opens today and features a banana-and-monkey-powered airplane, the world’s #1 banana is joining forces with DreamWorks on a number of marketing initiatives, including the placement of 100 million special movie-branded stickers on DOLE® Bananas.
Four versions of the stickers feature Alex, Marty, the Madagascar penguins and monkeys. The stickers and other in-store marketing materials have a QR code directing consumers to a mobile page offering DOLE Bananas recipes and energy-related information, and the official Madagascar mobile app: Madagascar Join the Circus!