Last summer Lay’s decided to crowdsource its next potato chip flavor. Its ‘Do Us A Flavor’ campaign brought in millions of suggestions via social media which were then reviewed by celebrity judges such as Iron Chef Michael Symon and starlet Eva Longoria.
Lay’s recently announced the three flavor finalists: Cheesy Garlic Bread, Sriracha, and Chicken & Waffles. They’re currently at supermarkets across the U.S. and will stick around until May 4. Based on the votes that will no doubt flood Lay’s social media outlets, only one flavor will remain on store shelves after the contest. The flavor creator also will win $1 million or 1 percent of the bag’s sales (whichever is higher).
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So it’s Valentine’s Day and who needs to rely on Cupid’s arrow when you’ve got a fully charged smartphone? Let’s put that baby to good use!
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When there are thousands of photos being taken of you dancing, grinding, and shaking it at one of the most televised events of the year, there’s bound to be a few unflattering snaps floating around.
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Who did it best on Super Bowl Sunday? We list our favorites, from the spots that gave you goosebumps, to the spots that gave you indigestion.
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Is there a football game or something on Sunday?
Around 111 million sets of eyes will be glued to the screen for the Super Bowl, but what is the real sport being played? With the price for a 30-second spot being $3.5 million, advertisers are entering into a gridiorn of their own to generate the most buzz about not only their brand, but their execution. Almost every brand with a Super Bowl spot is teasing us with short preview clips and contests.
Basically, we’re so ad-hungry, there are commercials for commercials.
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Last week, the tranquil waters of Twitter were shaken by a newcomer to the social sphere. Vine, a Twitter app that allows people to share 6-second looping video clips, was released and instantly created waves of excitement and buzz.
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Today is our 25th birthday, and damn we feel good.
But before you write it off as sheer cockiness, read on. We want to use our silver anniversary as an opportunity to give back to our community… all year long in 2013.
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Around Christmas time, Facebook was experimenting with a new paid messaging system to ensure that a message you wanted to deliver to a user’s main inbox got there and didn’t get dumped into his or her ‘other’ inbox (a step above the spam folder). The price point being tested at the time was $1.
Multiply that by 100 and you get the new going price for CEOs.
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With social media proving to become the quickest news outlet the world has ever seen, it’s no wonder the vehicle in 2012 actually generated a fair amount of news on its own account. Besides, what’s a month without some online controversy?
Here is some of the biggest news we saw in ’12:
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Just in time for the holidays (depending, of course, on how much you procrastinate), Facebook launched its gift giving.
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