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	<title>DGWB Blog</title>
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	<link>http://blog.dgwb.com</link>
	<description>Orange County Advertising Agency Blog from DGWB</description>
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		<title>Consumer patriotism gains popularity</title>
		<link>http://blog.dgwb.com/2012/05/consumer-patriotism-gains-popularity/</link>
		<comments>http://blog.dgwb.com/2012/05/consumer-patriotism-gains-popularity/#comments</comments>
		<pubDate>Tue, 08 May 2012 17:41:36 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3706</guid>
		<description><![CDATA[In the wake of the economic recession, there has been a renewed emphasis on buying American-made products to support the U.S. economy. Last year, Diane Sawyer pledged to buy only U.S. made products, citing that if every American spent an extra &#8230; <a href="http://blog.dgwb.com/2012/05/consumer-patriotism-gains-popularity/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Dole kicks off National Salad Month</title>
		<link>http://blog.dgwb.com/2012/04/dole-kicks-off-national-salad-month/</link>
		<comments>http://blog.dgwb.com/2012/04/dole-kicks-off-national-salad-month/#comments</comments>
		<pubDate>Tue, 01 May 2012 02:22:15 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Balanced Healthy]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3697</guid>
		<description><![CDATA[Kicking off National Salad Month, our client Dole Fresh Vegetables is christening May 1 as National Salad Day. The day will be rooted in social media and include a takeover of the popular “food porn” site Tastespotting.com, which will feature &#8230; <a href="http://blog.dgwb.com/2012/04/dole-kicks-off-national-salad-month/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>DGWB plays the greatest first-two innings, ever</title>
		<link>http://blog.dgwb.com/2012/04/dgwb-plays-the-greatest-first-two-innings-ever/</link>
		<comments>http://blog.dgwb.com/2012/04/dgwb-plays-the-greatest-first-two-innings-ever/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 20:33:49 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3685</guid>
		<description><![CDATA[Steady defense, timely hitting and dazzling play by an intern helped pace DGWB during a very impressive first two innings Monday night in an OC Advertising  Co-Ed Softball League game at Bill Barber Park in Irvine. DGWB pitcher Doug Koegeboehn &#8230; <a href="http://blog.dgwb.com/2012/04/dgwb-plays-the-greatest-first-two-innings-ever/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sleep will be this decade’s big health movement</title>
		<link>http://blog.dgwb.com/2012/04/sleep-will-be-this-decade%e2%80%99s-big-health-movement/</link>
		<comments>http://blog.dgwb.com/2012/04/sleep-will-be-this-decade%e2%80%99s-big-health-movement/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 20:55:44 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Balanced Healthy]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3678</guid>
		<description><![CDATA[Living a more healthy and balanced life is nothing new. In the ‘90s healthy-minded Americans became obsessed with fitness. Jogging and exercise became a national pastime, and joining a gym was almost a family necessity. In ‘00s it was all &#8230; <a href="http://blog.dgwb.com/2012/04/sleep-will-be-this-decade%e2%80%99s-big-health-movement/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>The #HungerGames dominates the box office fueled by a strong social campaign</title>
		<link>http://blog.dgwb.com/2012/04/the-hungergames-dominates-the-box-office-fueled-by-a-strong-social-campaign/</link>
		<comments>http://blog.dgwb.com/2012/04/the-hungergames-dominates-the-box-office-fueled-by-a-strong-social-campaign/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 20:02:32 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3669</guid>
		<description><![CDATA[Friday, March 23, was the theatrical release of The Hunger Games. In August 2011, Lionsgate released a teaser trailer during the MTV Video Music Awards with the hashtag #WhatsMyDistrict. The hashtag on the teaser trailer led curious twitter users to &#8230; <a href="http://blog.dgwb.com/2012/04/the-hungergames-dominates-the-box-office-fueled-by-a-strong-social-campaign/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Our ADDYs keep adding up</title>
		<link>http://blog.dgwb.com/2012/04/our-addys-keep-adding-up/</link>
		<comments>http://blog.dgwb.com/2012/04/our-addys-keep-adding-up/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 18:11:12 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3661</guid>
		<description><![CDATA[Being highly regarded by our peers is always an honor, and it’s even more so when it happens right in our own backyard. We earned 32 honors during the 2012 OC ADDY Awards, handed out in March by the OC &#8230; <a href="http://blog.dgwb.com/2012/04/our-addys-keep-adding-up/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Men are from Gentlemint, Women are from Pinterest</title>
		<link>http://blog.dgwb.com/2012/03/men-are-from-gentlemint-women-are-from-pinterest/</link>
		<comments>http://blog.dgwb.com/2012/03/men-are-from-gentlemint-women-are-from-pinterest/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 22:16:30 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Digital]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3652</guid>
		<description><![CDATA[If you haven&#8217;t heard about it by now, you should check it out because Pinterest is the next big thing in social media. Pinterest is an online visual pin-board where one can pin images that they find inspiring, interesting, or &#8230; <a href="http://blog.dgwb.com/2012/03/men-are-from-gentlemint-women-are-from-pinterest/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.dgwb.com/2012/03/men-are-from-gentlemint-women-are-from-pinterest/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>No cubicle is safe from the madness</title>
		<link>http://blog.dgwb.com/2012/03/no-cubicle-is-safe-from-the-madness/</link>
		<comments>http://blog.dgwb.com/2012/03/no-cubicle-is-safe-from-the-madness/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 02:18:25 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3645</guid>
		<description><![CDATA[There’s nothing like March Madness—not only is it a legitimate opportunity to engage in inner-office gambling, but it’s also a fantastic geography quiz. Creighton, Xavier, Butler, Drake.  Davidson, Lehigh, Murray State. If not for March, you’d never of heard of &#8230; <a href="http://blog.dgwb.com/2012/03/no-cubicle-is-safe-from-the-madness/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.dgwb.com/2012/03/no-cubicle-is-safe-from-the-madness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Have you heard of ZMOT?</title>
		<link>http://blog.dgwb.com/2012/03/have-you-heard-of-zmot/</link>
		<comments>http://blog.dgwb.com/2012/03/have-you-heard-of-zmot/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 01:39:24 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[Digital]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3627</guid>
		<description><![CDATA[A few months ago our Digital Director, Chris Diede, introduced the agency to Google’s newly coined term, ZMOT, which stands for the Zero Moment of Truth. In a nutshell, these are the moments before a purchase where consumers will engage with &#8230; <a href="http://blog.dgwb.com/2012/03/have-you-heard-of-zmot/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
		<wfw:commentRss>http://blog.dgwb.com/2012/03/have-you-heard-of-zmot/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>DOLE Bananas Celebrates National Banana Bread Day</title>
		<link>http://blog.dgwb.com/2012/02/dole-bananas-celebrates-national-banana-bread-day/</link>
		<comments>http://blog.dgwb.com/2012/02/dole-bananas-celebrates-national-banana-bread-day/#comments</comments>
		<pubDate>Thu, 23 Feb 2012 17:28:47 +0000</pubDate>
		<dc:creator>Planning</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://blog.dgwb.com/?p=3618</guid>
		<description><![CDATA[There’s nothing quite like the simple pleasure of a slice of freshly baked banana bread. The perfect complement to a cup of coffee or tea – tailored to personal taste whether it’s Grandma’s old standby recipe, a lighter or gluten-free &#8230; <a href="http://blog.dgwb.com/2012/02/dole-bananas-celebrates-national-banana-bread-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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