Category Archives: Public Relations

Movember 2013: A Timeline of Total DGWB Manliness

The month formerly known as November was a hairy one at DGWB, as we got our Mo on for Movember: an annual event where men grow mustaches during November to raise money and awareness for men’s health issues such as prostate and testicular cancer, as well as other male health issues.

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Movember: Our Kick-off Shave-off Event

The manliest month of the year is upon us.

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25 for 25: Our Interns are Buff

We are quickly checking off the 25 projects we chose to improve ourselves and our community throughout our 25 for 25 initiative. One of the most pressing: going green by recycling 2,500 pounds of paper. Yeah, that’s right, twenty-five hundred. That’s a lot of paper.

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Our Summertime Cartoonist

Professional cartoonist gone advertiser? Natural advertiser gone freelance cartoonist? Regardless, we’re proud to say that our very own Jon Gothold has a knack for both. As a Partner/Executive Creative Director at DGWB Jon has made an enormously successful career for himself in the industry, however, as a student, he one day anticipated a simpler life sketching and illustrating cartoons.

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WANTED: Elevator Volunteers

We’ve been working on yet another initiative for our 25 for 25….

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25 for 25: DGWB in the OC Register–We’re Super Popular

Did you see this week’s Orange County Register feature story about our 25 for 25 initiative?

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Lessons Learned from a Grandmotherly Mistake

Grandma got ran over by a reindeer. That was the beginning and end of all acceptable dead grandma jokes.

Not if you ask KitchenAid, though — and more importantly the folks the appliance manufacturer employs to do its tweeting. Wednesday the company, which no one can deny makes one heck of a mixer, is twisting and churning in its own self-made, ultra-bitter-tasting lump of humble pie dough.

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Crafting Your ‘Crappy’ Corporate Response

No, we’re not trying to be facetious here. This truly is a post about some poop.

A few days ago in an attempt to be a bit humorous, and to evoke a bit of a response (or at least a giggle) from people, Clayton Hove (@adtothebone) put out this amusing little tweet:Now, Smart could have simply said nothing and let this tweet get lost in the digital ether. Instead, the company chose to respond.

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Dole Goes Bananas for Madagascar 3

As part of the ongoing goal to make bananas an even bigger part of America’s everyday routine, our client Dole is helping Alex the Lion and his famous Zooster friends from Madagascar “Go bananas” this summer. In 100 million ways, that is.

To help support the launch of Madagascar 3: Europe’s Most Wanted, which opens today and features a banana-and-monkey-powered airplane, the world’s #1 banana is joining forces with DreamWorks on a number of marketing initiatives, including the placement of 100 million special movie-branded stickers on DOLE® Bananas.

Four versions of the stickers feature Alex, Marty, the Madagascar penguins and monkeys. The stickers and other in-store marketing materials have a QR code directing consumers to a mobile page offering DOLE Bananas recipes and energy-related information, and the official Madagascar mobile app: Madagascar Join the Circus!

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Dole kicks off National Salad Month

Kicking off National Salad Month, our client Dole Fresh Vegetables is christening May 1 as National Salad Day. The day will be rooted in social media and include a takeover of the popular “food porn” site Tastespotting.com, which will feature the best salad photos and recipes from around the web. Tastespotting will also highlight one new, signature salad recipe every week throughout the month of May.

In addition to contributing to Tastespotting, salad lovers are encouraged to Tweet @DOLESaladGuide using the hashtag #SaladDay with creative blog posts, recipes, photos and ideas for the perfect salad or salad-based creation. Dole’s salad-specific Facebook page (www.facebook.com/DOLESaladGuide) will also be part of the celebration.

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