Professional cartoonist gone advertiser? Natural advertiser gone freelance cartoonist? Regardless, we’re proud to say that our very own Jon Gothold has a knack for both. As a Partner/Executive Creative Director at DGWB Jon has made an enormously successful career for himself in the industry, however, as a student, he one day anticipated a simpler life sketching and illustrating cartoons.
We’ve been working on yet another initiative for our 25 for 25….
Did you see this week’s Orange County Register feature story about our 25 for 25 initiative?
Grandma got ran over by a reindeer. That was the beginning and end of all acceptable dead grandma jokes.
Not if you ask KitchenAid, though — and more importantly the folks the appliance manufacturer employs to do its tweeting. Wednesday the company, which no one can deny makes one heck of a mixer, is twisting and churning in its own self-made, ultra-bitter-tasting lump of humble pie dough.
No, we’re not trying to be facetious here. This truly is a post about some poop.
A few days ago in an attempt to be a bit humorous, and to evoke a bit of a response (or at least a giggle) from people, Clayton Hove (@adtothebone) put out this amusing little tweet:Now, Smart could have simply said nothing and let this tweet get lost in the digital ether. Instead, the company chose to respond.
As part of the ongoing goal to make bananas an even bigger part of America’s everyday routine, our client Dole is helping Alex the Lion and his famous Zooster friends from Madagascar “Go bananas” this summer. In 100 million ways, that is.
To help support the launch of Madagascar 3: Europe’s Most Wanted, which opens today and features a banana-and-monkey-powered airplane, the world’s #1 banana is joining forces with DreamWorks on a number of marketing initiatives, including the placement of 100 million special movie-branded stickers on DOLE® Bananas.
Four versions of the stickers feature Alex, Marty, the Madagascar penguins and monkeys. The stickers and other in-store marketing materials have a QR code directing consumers to a mobile page offering DOLE Bananas recipes and energy-related information, and the official Madagascar mobile app: Madagascar Join the Circus!
Kicking off National Salad Month, our client Dole Fresh Vegetables is christening May 1 as National Salad Day. The day will be rooted in social media and include a takeover of the popular “food porn” site Tastespotting.com, which will feature the best salad photos and recipes from around the web. Tastespotting will also highlight one new, signature salad recipe every week throughout the month of May.
In addition to contributing to Tastespotting, salad lovers are encouraged to Tweet @DOLESaladGuide using the hashtag #SaladDay with creative blog posts, recipes, photos and ideas for the perfect salad or salad-based creation. Dole’s salad-specific Facebook page (www.facebook.com/DOLESaladGuide) will also be part of the celebration.
Steady defense, timely hitting and dazzling play by an intern helped pace DGWB during a very impressive first two innings Monday night in an OC Advertising Co-Ed Softball League game at Bill Barber Park in Irvine.
DGWB pitcher Doug Koegeboehn gathered the team after the first two innings to applaud it for the great achievement of playing a team as good as the opponent was, so closely during the first two innings.
“We felt really proud about that effort,” said DGWB skipper Jessica Guillen. “Those first two innings are basically what softball is all about. It was a majestic display.” Continue reading
Being highly regarded by our peers is always an honor, and it’s even more so when it happens right in our own backyard. We earned 32 honors during the 2012 OC ADDY Awards, handed out in March by the OC Ad Federation, formerly known as the OC Ad Club.
In all, DGWB received five Gold and 11 Silver awards — topping our 2011 output in those top two categories — as well as 16 Bronze awards for our work on behalf of clients DOLE Fresh Fruit, Bard Valley Natural Delights Medjool Dates, Toshiba America Business Solutions, Wienerschnitzel, Star Fine Foods, Children’s Hospital of Orange County and the California Avocado Commission. Also included were awards honoring work done for Taller San Jose, one our pro bono clients. Continue reading
There’s nothing like March Madness—not only is it a legitimate opportunity to engage in inner-office gambling, but it’s also a fantastic geography quiz.
Creighton, Xavier, Butler, Drake. Davidson, Lehigh, Murray State. If not for March, you’d never of heard of ’em. What the heck is an Iona and where the fudge is St. Bonaventure? The Belmont U’s of the world are suddenly household names and something called Gonzaga gets to dominate the headlines again. Gonzaga’s in Washington, by the way (the rest, we’re not so sure). Continue reading