Category Archives: News

25 for 25: Life’s a Beach… But We Keep it Clean

Last weekend we tried our hand at removing invasive plants on the Newport Beach Back Bay… a new twist on beach clean-up!

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BalancedHealthy Headlines Produce for Better Health

The Produce for Better Health (PBH) Consumer Connection Conference had a new BalancedHealthy twist this year.

March’s PBH’s annual Consumer Connection Conference in San Francisco attracted retailers, supermarket dietitians, suppliers, growers, processors and industry leaders. We are very proud to announce that our own Mark Weinfeld, director of strategic planning at DGWB and innovator of BalancedHealthy, and Bob Ochsner, director of PR, were headline speakers at the event.

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25 for 25: DGWB in the OC Register–We’re Super Popular

Did you see this week’s Orange County Register feature story about our 25 for 25 initiative?

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The Lowdown on DGWB’s ADDYs Win

DGWB performs well every year at the OC ADDY® Awards – but this year we were overly excited to receive the OC ADDYs’ top honor: Best of Show for our Wiener Nationals Poster Campaign for longtime client Wienerschnitzel.

In total, we won 32 ADDY Awards, which included six Gold and 11 Silver awards, recognizing the work created in 2012 on behalf of clients Wienerschnitzel, California Avocado Commission, Toshiba America Business Solutions, St. Joseph Health and Bard Valley Natural Delights Medjool Dates. However, it was the Best of Show honor that put the shine upon the entire evening.

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Facebook Hops on the Hashtag Train #crashandburn #choochoo

Facebook is losing its mojo by heading into the realm of symbols and joining the hashtag orgy. Spawned from the ever powerful Twitter Machine, this symbol (#) deserves to be pounded into the ground.

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Facebook Chefs Serve Up a New Feed

Get ready for a very visual timeline consumption.

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25 for 25: A Prom Wardrobe that Works

We’ve pledged to donate our time giving back to our community as part of our 25th Anniversary and 25 for 25 efforts. Over the weekend, a group of DGWBers helped Working Wardrobes outfit about 150 local high school students for the biggest night of their life: prom.

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YouTube Harlem Shakes its Way into Conformity

The ‘Harlem Shake,’ the ‘screaming goat,’ the ‘grumpy cat,’ the ‘condescending Wonka.’ Back in the ’50s and ’60s they’d sound like dance numbers. Today, unfortunately, they’re just monotonous memes.

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For Your Viewing Pleasure, the Women’s Super Bowl

Also known as the Oscars.

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This was a Well Lay’d Plan

Last summer Lay’s decided to crowdsource its next potato chip flavor. Its ‘Do Us A Flavor’ campaign brought in millions of suggestions via social media which were then reviewed by celebrity judges such as Iron Chef Michael Symon and starlet Eva Longoria

Lay’s recently announced the three flavor finalists: Cheesy Garlic Bread, Sriracha, and Chicken & Waffles. They’re currently at supermarkets across the U.S. and will stick around until May 4. Based on the votes that will no doubt flood Lay’s social media outlets, only one flavor will remain on store shelves after the contest. The flavor creator also will win $1 million or 1 percent of the bag’s sales (whichever is higher).

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