Last weekend we tried our hand at removing invasive plants on the Newport Beach Back Bay… a new twist on beach clean-up!
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The Produce for Better Health (PBH) Consumer Connection Conference had a new BalancedHealthy twist this year.
March’s PBH’s annual Consumer Connection Conference in San Francisco attracted retailers, supermarket dietitians, suppliers, growers, processors and industry leaders. We are very proud to announce that our own Mark Weinfeld, director of strategic planning at DGWB and innovator of BalancedHealthy, and Bob Ochsner, director of PR, were headline speakers at the event.
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Did you see this week’s Orange County Register feature story about our 25 for 25 initiative?
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DGWB performs well every year at the OC ADDY® Awards – but this year we were overly excited to receive the OC ADDYs’ top honor: Best of Show for our Wiener Nationals Poster Campaign for longtime client Wienerschnitzel.
In total, we won 32 ADDY Awards, which included six Gold and 11 Silver awards, recognizing the work created in 2012 on behalf of clients Wienerschnitzel, California Avocado Commission, Toshiba America Business Solutions, St. Joseph Health and Bard Valley Natural Delights Medjool Dates. However, it was the Best of Show honor that put the shine upon the entire evening.
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Posted in Creative, News
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Tagged ADDY, advertising, awards, California Avocado Commission, campaign, Medjool Dates, Orange County, St. Joseph Health, Toshiba, Wienerschnitzel
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Facebook is losing its mojo by heading into the realm of symbols and joining the hashtag orgy. Spawned from the ever powerful Twitter Machine, this symbol (#) deserves to be pounded into the ground.
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Get ready for a very visual timeline consumption.
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We’ve pledged to donate our time giving back to our community as part of our 25th Anniversary and 25 for 25 efforts. Over the weekend, a group of DGWBers helped Working Wardrobes outfit about 150 local high school students for the biggest night of their life: prom.
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The ‘Harlem Shake,’ the ‘screaming goat,’ the ‘grumpy cat,’ the ‘condescending Wonka.’ Back in the ’50s and ’60s they’d sound like dance numbers. Today, unfortunately, they’re just monotonous memes.
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Also known as the Oscars.
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Last summer Lay’s decided to crowdsource its next potato chip flavor. Its ‘Do Us A Flavor’ campaign brought in millions of suggestions via social media which were then reviewed by celebrity judges such as Iron Chef Michael Symon and starlet Eva Longoria.
Lay’s recently announced the three flavor finalists: Cheesy Garlic Bread, Sriracha, and Chicken & Waffles. They’re currently at supermarkets across the U.S. and will stick around until May 4. Based on the votes that will no doubt flood Lay’s social media outlets, only one flavor will remain on store shelves after the contest. The flavor creator also will win $1 million or 1 percent of the bag’s sales (whichever is higher).
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