Category Archives: Digital

Dole Goes Bananas for Madagascar 3

As part of the ongoing goal to make bananas an even bigger part of America’s everyday routine, our client Dole is helping Alex the Lion and his famous Zooster friends from Madagascar “Go bananas” this summer. In 100 million ways, that is.

To help support the launch of Madagascar 3: Europe’s Most Wanted, which opens today and features a banana-and-monkey-powered airplane, the world’s #1 banana is joining forces with DreamWorks on a number of marketing initiatives, including the placement of 100 million special movie-branded stickers on DOLE® Bananas.

Four versions of the stickers feature Alex, Marty, the Madagascar penguins and monkeys. The stickers and other in-store marketing materials have a QR code directing consumers to a mobile page offering DOLE Bananas recipes and energy-related information, and the official Madagascar mobile app: Madagascar Join the Circus!

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The #HungerGames dominates the box office fueled by a strong social campaign

Friday, March 23, was the theatrical release of The Hunger Games. In August 2011, Lionsgate released a teaser trailer during the MTV Video Music Awards with the hashtag #WhatsMyDistrict. The hashtag on the teaser trailer led curious twitter users to TheCapitol.pn , a hidden website that over time began to reveal its contents. The website allows users to log in using their Twitter or Facebook accounts, which then assigns every person to a ‘district.’ Continue reading

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Men are from Gentlemint, Women are from Pinterest

If you haven’t heard about it by now, you should check it out because Pinterest is the next big thing in social media. Pinterest is an online visual pin-board where one can pin images that they find inspiring, interesting, or desirable.

With over 10.4 million registered users, and 97% of female users in the U.S., Pinterest has become a visual potluck for fashion, wedding images, baking recipes, home decorating, how-to projects, and cute puppy photos. In the U.K. we are seeing that the majority of users are actually male. Though the company was co-founded by three men, they have accepted the flocks of women with open arms. Continue reading

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Have you heard of ZMOT?

A few months ago our Digital Director, Chris Diede, introduced the agency to Google’s newly coined term, ZMOT, which stands for the Zero Moment of Truth. In a nutshell, these are the moments before a purchase where consumers will engage with a brand by researching online, reading reviews or asking their online network. It’s the catalyst that starts the shopping and learning process of the item at hand, which in turn helps the consumer feel smarter about their buying decisions. The study was done with Shopper Science using 5,000 +shoppers across 12 categories with the goal of finding out where the influence takes place to move a shopper from undecided to decided, leading them to this idea of ZMOT. Continue reading

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Helping Toshiba to Help the Helpers

Toshiba Helping the Helpers Technology Makeover is the latest corporate social responsibility campaign from Irvine, Calif.-based Toshiba America Business Solutions, an independent operating company of Toshiba Corp. The campaign’s home base is Toshiba’s Toshiba for Good Facebook page, which DGWB Advertising & Communications is proud to help operate.

DGWB currently is reaching out to nonprofit organizations, as well as members of the national and business-to-business media, to spread the word regarding Helping the Helpers. And it’s a worthwhile one, at that: This nationwide contest will award a $100,000 technology makeover to one deserving grand prize winner and $28,500 in Toshiba technology to four other finalists.

Not only is this a terrific opportunity, it’s very simple for worthy charities to take part in. Nonprofit organizations of all sizes are encouraged to put together a brief video (no longer than 2 minutes in duration) describing their mission, goals and how they would benefit from a Technology Makeover. These videos don’t need to be fancy, either. Nonprofits can use whatever they’ve got on hand to create them, even a cell phone. Continue reading

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Holiday season bringing cell phone tracking privacy concerns

Two shopping malls in the United States have suspended plans to use FootPath, a new technology system that tracks consumer movements through their personal cell phones, after questions of privacy issues were raised by U.S. Senator Charles Schumer.

Photo courtesy CIO.com

This new technology was planned to run in two Forest City malls, one in California (The Promenade in Temecula) and the other in Virginia during this holiday season. Signs posted at each location reported that the mall was conducting an “anonymous mobile phone survey,” which began on Black Friday. Concerns for privacy issues were then raised and both malls temporarily suspended plans for the run. Continue reading

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Black Friday: Of course there’s an app for that

Mobile devices are becoming a key component in consumers’ shopping habits, as stores embrace the mobilization of their shoppers. Retailers are releasing apps and QR codes prior to Black Friday to draw shoppers into their store locations or make it easier avoid the holiday shopping crowds. Online sales on Black Friday were up 24.3% over last year’s sales. Mobile devices accounted for 14.3% of all online Black Friday traffic, according to Mashable. We compiled a list of some of the most popular apps and QR codes used on Black Friday sponsored by popular retailers that can be used through the end of the holiday season. Continue reading

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Consumer review 2.0: it’s all about friends and experiences

Remember the time when people would just ask a friend for advice on where to buy the best pizza in town? Then came along user review sites like Yelp where users could easily rate or find the top rated sushi restaurant, yoga studio, or cocktail lounge in town. While consumer sites like Yelp are valuable and popular, they lack two things: the trusted relationship between users and connections based on specific experiences.   A number of new platforms are hitting the mobile marketplace that help users rate or discover experiences while connecting with friends.

Oink

If Foursquare and Yelp had a baby, it would be Oink. The app takes the best from both platforms to create something entirely unique. Users rate specific items or experiences, rather than places. Say that you’re looking for the best Philly cheese steak nearby. Simply enter an item or experience, and users can see sandwich ratings from fellow Oinkers. Items are tagged and rated on a four point scale: Love, Like, Ho-Hum and Dislike. Some well-liked items so far include The Big Lebowski, BJs’ Pizookie, and the ceiling at the Denver International Airport.

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Facebook Updates: What marketers should pay attention to

Photo courtesy of PowerReviews.com

Facebook announced several new updates and features during its F8 conference last month that, like it or not, opened the door for advertisers and marketers to reach their consumers in a new way. A slew of questions arose among marketers, but the most important and probably most asked is ‘How can my brand benefit from these updates?’ Continue reading

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Facial recognition advertising: New marketing frontier…or Big Brother?

Image Courtesy of Sashakai Digital

If you’ve seen Steven Spielberg’s sci-fi film Minority Report, you might remember an interactive ad shouting at Tom Cruise’s character after scanning his iris: “John Anderton, you could use a Guinness.” With new technologies from Intel and Microsoft, this sci-fi advertising has entered reality.

The technology works by digitally measuring the distance between the eyes, the width of the nose and the length of the jawline. This information is compared to data within the system to identify the age, gender and race of the passerby.

Facial recognition technology is not a new concept. It has been used by law enforcement for a couple years to find missing persons. Facebook also uses facial recognition to identify the names of the people in uploaded photos to make tagging easier. Now this technology is making its way into the advertising sector to better target a demographic that views the advertisement. For example, if a 35-year-old female were to pass by a facial-recognition advertisement, the products or services that shown might focus around family values.

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