Category Archives: Digital

Instagram vs. Vine: The Struggle Is Real

The public has grown to love the digital age, “love” being an understated word. The idea of always being connected to one another is exciting, being able to constantly share snarky thoughts on Twitter, drunkenly Snapchatting from living rooms on Wednesday nights, and #tbt baby pictures at Disneyland.

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Free Yogurt! Join Us on a Flavor Quest

As if anyone needed another excuse to go grab some frozen yogurt, our client Yogurtland’s fearless Flavorologist has scoured the globe to bring 10 new delicious reasons to every Yogurtland. And now they’re inviting everyone to take a Flavor Quest of their own.

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Facebook Hops on the Hashtag Train #crashandburn #choochoo

Facebook is losing its mojo by heading into the realm of symbols and joining the hashtag orgy. Spawned from the ever powerful Twitter Machine, this symbol (#) deserves to be pounded into the ground.

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Facebook Chefs Serve Up a New Feed

Get ready for a very visual timeline consumption.

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It’s Valentine’s Day … and There’s an App for That

So it’s Valentine’s Day and who needs to rely on Cupid’s arrow when you’ve got a fully charged smartphone? Let’s put that baby to good use!


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Vine: Your Twitter-Condensed Version of YouTube

Last week, the tranquil waters of Twitter were shaken by a newcomer to the social sphere. Vine, a Twitter app that allows people to share 6-second looping video clips, was released and instantly created waves of excitement and buzz.

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For Zuckerberg, Money Talks (and listens)

Around Christmas time, Facebook was experimenting with a new paid messaging system to ensure that a message you wanted to deliver to a user’s main inbox got there and didn’t get dumped into his or her ‘other’ inbox (a step above the spam folder). The price point being tested at the time was $1.

Multiply that by 100 and you get the new going price for CEOs.

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Pinterest: Pinning is only the Beginning

By now you might have heard of this little site called Pinterest. Last summer it came into our lives and for us pinners, well, our online habits have completely changed. Now Pinterest is invading your off-line space, starting with magazines. Pinsanity!

The June issue of House Beautiful has a special section called “Kitchen of the Month,” which features the first “pinnable” magazine images. Obviously, House Beautiful only marks the start for pinners, and trust us — it won’t stop there.

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Video Sharing iPhone Apps to Watch

Thanks to the success of Instagram, many marketers are jumping on the chance to participate and engage consumers by using a similar platform to that of the photo-sharing wonder. As photo sharing keeps on flourishing, its video counterparts are starting to begin the climb toward success, possibly even putting YouTube at risk.

Being ahead of the curve is always a challenge with the fast pace of emerging technologies. We’ve gathered a list of video sharing apps that have the potential to be the next Instagram of video sharing that should be kept on the radar:

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Crafting Your ‘Crappy’ Corporate Response

No, we’re not trying to be facetious here. This truly is a post about some poop.

A few days ago in an attempt to be a bit humorous, and to evoke a bit of a response (or at least a giggle) from people, Clayton Hove (@adtothebone) put out this amusing little tweet:Now, Smart could have simply said nothing and let this tweet get lost in the digital ether. Instead, the company chose to respond.

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