Category Archives: Creative

The #HungerGames dominates the box office fueled by a strong social campaign

Friday, March 23, was the theatrical release of The Hunger Games. In August 2011, Lionsgate released a teaser trailer during the MTV Video Music Awards with the hashtag #WhatsMyDistrict. The hashtag on the teaser trailer led curious twitter users to TheCapitol.pn , a hidden website that over time began to reveal its contents. The website allows users to log in using their Twitter or Facebook accounts, which then assigns every person to a ‘district.’ Continue reading

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How the Sausage King of Chicago upped the ante on Super Bowl ads

Year after year post-Super Bowl conversations around the water cooler focus on the commercials–which ads made everyone roar with laughter, and which elicited the sound of crickets. The meteoric rise of social media usage in recent years has only added to the chatter by allowing these conversations to flourish online and allowing viewers to voice their opinions–providing advertisers instant feedback.

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DGWB Holiday Favorites of 2011

Image courtesy of Google Images

This holiday season brought many commercials that were worth watching. Campaigns like Macy’s “A Million Reasons to Believe,” are tied to philanthropic causes. Others such as Best Buy’s “Game On, Santa” are cleverly witty. Particular campaigns, like the Old Spice “Manta Claus” campaign, could only be seen online.

The advertising spots that were chosen for this year’s DGWB Holiday Favorites go beyond retail, getting consumers into the holiday spirit by striking an emotional chord. Peter Daboll, CEO of Ace Metrix, believes there’s much more to advertising than the “shop here, Continue reading

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A PSA that undraws boundaries

By fusing a striking use of visual effects with powerful messaging, DGWB Advertising & Communications creative professionals recently delivered what they believe to be one of the most impactful and personally fulfilling messages since the firm opened its doors in 1988. And they did it all with 100-percent donated resources.

In an inspiring showcase of DGWB’s creative talent — not to mention the pulling together of numerous community resources — we helped produce a pair of public service announcements (PSA) to commemorate the 15th anniversary of Taller San Jose, a nonprofit organization dedicated to helping troubled local youths living in Santa Ana, Calif., where our DGWB office is located. Continue reading

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New brand and website for Medjool Date Growers Association: Bard Valley Natural Delights

www.naturaldelights.com

Dates are delicious, healthy, and can be prepared and eaten in countless ways. They are truly ‘natural delights.’

So … naturally … we are especially proud to reveal the new brand for Bard Valley Natural Delights™. The new website, NaturalDelights.com, went live last week and will build awareness for both the Natural Delights brand and fresh date use in general.

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Are food trucks advertisers’ new media “vehicle”?

Pico de GAP | Photo courtesy of NY Times

With about 2.5 billion people eating street food almost every day, the food truck craze has become one of the nation’s fastest growing industries. Moreover, in the world of customer engagement, it is one of the coolest new restaurant trends within major cities. Advertisers are now beginning to jump on this bandwagon by using food trucks as a new media vehicle to reach their brand’s consumers.  GAP, Heinz and the Heavenly Mountain Resort in Lake Tahoe are just a few examples of the unification of non-food brands and food trucks.

GAP’s food truck, or as fans call it, Pico de Gap, has been seen roaming the streets in San Francisco, Los Angeles, Chicago, and New York. This truck serves up Mexican cuisine while promoting GAP’s new 1969 fall denim collection. Tucked into the food wrappers, customers will find GAP coupons, while those with a GAP 1969 jeans receipt get a free pair of tacos. Continue reading

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Hey Pudding Face

Photo courtesy of agency spy

Photo courtesy of Agency Spy

This summer Kraft Foods’ Jell-O pudding brand has been on a mission to turn frowns upside down. The social aspect to new campaign produced by CP&B, Pudding Face, will monitor America’s mood in real time via Twitter by the amount of L and J posted among users. If the national average dips below 51% Jell-O will roll out coupons for their pudding to those who recently tweeted a L. Also featured in the SoHo district of New York is an interactive billboard of a face which smiles or frowns based on Twitter emoticons. The billboard is an extension of the Jell-O Pudding Face Mood Meter website where you can see live updates America’s mood. Continue reading

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Communication Arts exhibits Wienerschnitzel Wiener Nationals posters

In July, the Wiener Nationals team at DGWB delivered new creative dubbed “The Biggest Littlest Race in History” for the Annual Wienerschnitzel Wiener Nationals.  Today, their work was recognized online by Communication Arts Magazine, where they exhibited the campaign.

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DGWB delivers new creative for Wiener Nationals

DGWB designed the creative elements to the Wiener Nationals, including a new website.

The agency’s event campaign celebrates the 16th running of the Wienerschnitzel Wiener Nationals in classic American vaudeville and newsreel style.

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SANTA ANA, Calif.  (July 8, 2011) — To promote the 16th annual Wienerschnitzel-sponsored dachshund race held on July 9th at the Los Alamitos Race Course, DGWB Advertising and Communications (http://www.dgwb.com/) produced a comprehensive event campaign encompassing a dedicated website and a promotional video, as well as creative elements such as themed t-shirts, posters and an onsite custom doggy photo booth.

DGWB also composed the event theme of “The Biggest Littlest Race in History” in vintage vaudeville carnival style to commemorate the long tradition of the race that will bring more than 90 four-legged competitors and 10,000 plus on-lookers to the event. In fact, the Wienerschnitzel Wiener Nationals is the most-attended day of the year at Los Alamitos Race Course. The annual event benefits the Seal Beach Animal Care Center, a non-profit group dedicated to finding homes for stray animals in the Orange County, Calif., area.

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The world’s smallest stop-motion animation character shot on a Cellphone


The Nokia N8 is a rather wonderful thing, specially its imaging prowess. But I don’t think anyone would have expected it to be involved in the making of the world’s smallest stop motion character animation. Certified by the Book of Guinness World Records, the animation was created by the folks behind Wallace and Gromit, Aardman Animation. In an ambitious project, they combined the might of the Nokia N8′s image capture ability with the concept behind Professor Fletcher’s invention of the CellScope – which enables doctors in remote places to take pictures of blood samples with a mobile phone camera in order to quickly send them off for analysis. It is currently being tested in Uganda and has proven successful at helping to detect Malaria. See more.

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