The music scene of today continues to grow and producers seem to be turning to it in hopes of better reaching out to consumers.
Just recently, Google introduced Google Play All Access Music, its own take on music streaming platforms. Google has not yet launched the app, which may be a smart call on its part by allowing the hype to build up. But, if Google waits too long, there is a chance that its audience may resume back to iTunes, Pandora, and Spotify without looking back.
Take for example, the over-hyped Twitter #Music app. Only days after its release in April, the app landed a spot on the Top 10 free apps in iTunes, alongside the ever-addicting Candy Crush Saga and Vine app. Let’s be honest, that’s saying a lot, considering we all get 20 Candy Crush requests a day for more lives.
Initially, this illustrated a great start for #Music, but its joy ride ended as quickly as it began. Less than two weeks after its release, the app slid down the iTunes App Store charts, falling all the way to the 126th spot overall. Despite this awfully quick overturn, the public is still (for the most part) hopeful that #Music will be able to prove itself something different than what is already available to the public. It’s hard not to acknowledge that this app is definitely something to think about: it’s simple, like the already simple Twitter userface, making it easy to navigate around the app. But maybe that’s the reason as to why it’s not so popular as it was anticipated to be; what you see is literally what you get.
As for Google Play, the hype seems to have settled down.
It’s important to consider that there are at least two music streaming applications available to the public that integrates both social media access and easy access to music. Spotify, on the one hand, has demonstrated an ongoing success with the music streaming idea. The app was launched an incredible 5 years ago, but did not receive much attention until recently. Since its hike in popularity, Spotify now boasts better than 24 million active users, 6 million paying subscribers, and 20 million songs available to the public. With a company so well established—and considering it had started years ago — there is no surprise as to why Spotify has boasted so much success within the music streaming industry.
Additionally, users also have the option to use Pandora, the app that allows you to choose and/or create your own music stations, providing you with hours of music that is close to what you’ve selected. Pandora, surprisingly, has been around the longest of the four streaming apps, having launched in January 2000 and since boasting great success within the music industry. There are more than 200 million registered users — almost 4 times the audience that Spotify currently holds. In 6 years, Pandora went from zero to 100 registered users, and within 2 years after that, quickly grew its audience from 100 million to the 200 million it has now.
Despite the troubles these music companies seem to be enduring, this seems like a positive thing for the music world and its audience. The more competition, the more for us to enjoy (and more music for us to listen to as we continue to play Candy Crush).