Our client, Bard Valley Natural Delights Medjool Dates, is the country’s top-selling Medjool date brand. Natural Delights has announced its new healthy-living marketing campaign that will encourage new fitness and wellness-related usage, as well as highlight the culinary possibilities of the world’s oldest fruit.
Wait, hold on. Let’s back up a tad. Do you even know what a date is? If you don’t, don’t sweat it. They’re still gaining popularity in the U.S. — and at a terrific pace, we may add.
A quick 101 about the “Fruit of the Kings”: There’s lots of dates. The Medjool variety is wildly known for their sweet caramel taste and serves as savory recipe ingredient – from shakes to salads.
Something else most Americans don’t know: Medjools offer a variety of nutritional advantages that are essential to healthy-living. They’re high in antioxidants, potassium, manganese and other vitamins and minerals that help balance blood sodium levels and release energy from protein, fat and carbohydrates.
Want more? Medjools are also a no-fat and no-cholesterol treat, and rate low to low/medium on the Glycemic Index (GI), which helps maintain a healthy weight and sustained energy – all of which is at the core of the new campaign.
The new campaign is a multifaceted national marketing plan encompassing digital advertising, in-store promotion, social media and PR elements targeting the health- and wellness-conscious consumer, as well as foodies looking for the next great food discovery.
Natural Delights Medjool Dates has also developed a collection of healthy recipes to accompany the campaign, available at www.naturaldelights.com.
New recipes under 500 calories per serving, include: