We Won with a Wiener

On the heels of our domination at the 2012 OC ADDY® Awards, we’ve taken our tally of accolades a notch higher by reaching a national level.

News spread through the office like wildfire that we took home a National Silver 2012 ADDY Award in the Poster Campaign category for our work for longtime client Wienerschnitzel. Awarded national recognition was our exclusive 2011 Wiener Nationals poster campaign, a series of three vintage-styled posters crafted to promote Wienerschnitzel’s 16th annual dachshund race held at Los Alamitos Race Course.

We’re Orange County’s largest independent marketing communications agency, so recognition on a national level only further cements DGWB as a full-service firm that competes on both a regional and national level.

The ADDY Awards is the world’s largest advertising competition, built to represent the spirit of creative excellence by recognizing all forms of advertising from media of all types.

Our winning poster campaign touted “The Biggest Littlest Race in History” theme and was part of a comprehensive event campaign that included a web site, promotional video and themed T-shirts.

“The creative elements our team brought to this work reflected a vintage, carnival style that really brought the spirit of this unique event to life,” said Jon Gothold, DGWB Executive Creative Director and Partner.

We went into the National ADDYs having won 32 honors during the 2012 OC ADDY Awards, handed out March 20 by the OC Ad Federation, formerly known as the OC Ad Club.

Credits
Ad Agency, DGWB Advertising and Communications
Executive Creative Director, Jon Gothold
Assoc. Creative Director/Copywriter, Courtney Betley
Senior Art Director, Grant Bernstein
Photographer, Chris Abouabdo

This entry was posted in Creative. Bookmark the permalink.

Comments are closed.