Pinterest: Pinning is only the Beginning

By now you might have heard of this little site called Pinterest. Last summer it came into our lives and for us pinners, well, our online habits have completely changed. Now Pinterest is invading your off-line space, starting with magazines. Pinsanity!

The June issue of House Beautiful has a special section called “Kitchen of the Month,” which features the first “pinnable” magazine images. Obviously, House Beautiful only marks the start for pinners, and trust us — it won’t stop there.

The magazine teamed with Digimaric — a digital watermarking technology provider that is able to invisibly embed information into images, audio, video, and certain objects — to provide a Print-to-Pin watermark allowing House Beautiful’s audience to use a specific application on smartphones.

When the watermark is scanned, users are taken to a pre-configured Pinterest page for the images featured in the magazine, from where they can pin as many of them as they like onto their boards.

Although having the ability to pin this way from Pinterest’s own mobile app hasn’t happened yet, one would assume with this new technology they will eventually embed it into their application.

Soon furniture and products on the Ikea showroom floor and tourist destinations will have scanable images so that their products, services and experiences can be shared with the masses via pins.

As excited as we are for the possibility of these new technologies making it easier to pin everything we adore, let’s just take a step back and understand the dangers of ending up like this lady:


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