Our ADDYs keep adding up

Being highly regarded by our peers is always an honor, and it’s even more so when it happens right in our own backyard. We earned 32 honors during the 2012 OC ADDY Awards, handed out in March by the OC Ad Federation, formerly known as the OC Ad Club.

In all, DGWB received five Gold and 11 Silver awards — topping our 2011 output in those top two categories — as well as 16 Bronze awards for our work on behalf of clients DOLE Fresh Fruit, Bard Valley Natural Delights Medjool Dates, Toshiba America Business Solutions, Wienerschnitzel, Star Fine Foods, Children’s Hospital of Orange County and the California Avocado Commission. Also included were awards honoring work done for Taller San Jose, one our pro bono clients.

The OC ADDY Awards recognize the best in local advertising in more than 100 categories, and are the first step in the advertising industry’s largest creative competition, attracting more than 50,000 professional and student entries every year in local ADDY competitions.

All of our Gold awards this year were in the categories of digital marketing — something we’re especially proud of. Our agency was founded 24 years ago, before there was even such a thing as digital marketing. Our achievement in this arena validates that not only are we staying current on how to best connect with consumers, but that we are excelling at it creatively.

Of our 32 awards, eight were for the agency’s work for the California Avocado Commission, six were for Bard Valley Natural Delights Medjool Dates, five were for Wienerschnitzel, four were for DOLE Fresh Fruit, three were for Toshiba America Business Solutions and Taller San Jose, and one each for Children’s Hospital of Orange County, Star Fine Foods and DGWB itself.

DGWB’s Gold and Silver awards include the following:

Professional Gold Awards

DOLE Fruit “Hangover” Internet Video

Medjool “Natural Delights” Website

Toshiba Copiers “The Need for Speed” Internet Video

Toshiba Copiers Internet Video Case Study Campaign

Wienerschnitzel Wiener Nationals Website

Professional Silver Awards

CAC “American Pride” Grocery Cart Sign

CAC “While They Last” Billboard

CAC Print Ad Campaign

CAC “CA Sun” Print Ad

DOLE Fruit “Go Bananas” Website

DOLE Fruit “Portable Pick Me Up” Internet Video

STAR “Taste the Good Life Tour” Facebook Tab

Taller San Jose “Home of Second Chances” TV Campaign

Taller San Jose “Home of Second Chances-Woman” TV

Toshiba Copiers Controller Website

Wienerschnitzel Wiener Nationals Mixed Media Campaign

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