Kicking off National Salad Month, our client Dole Fresh Vegetables is christening May 1 as National Salad Day. The day will be rooted in social media and include a takeover of the popular “food porn” site Tastespotting.com, which will feature the best salad photos and recipes from around the web. Tastespotting will also highlight one new, signature salad recipe every week throughout the month of May.
In addition to contributing to Tastespotting, salad lovers are encouraged to Tweet @DOLESaladGuide using the hashtag #SaladDay with creative blog posts, recipes, photos and ideas for the perfect salad or salad-based creation. Dole’s salad-specific Facebook page (www.facebook.com/DOLESaladGuide) will also be part of the celebration.
Dole’s ownership of National Salad Month is a part of its year-long Salad’tude™ initiative, which encourages salad lovers to adopt a new attitude of healthy salad self-indulgence in 2012 – to think of salad as an outlet for culinary creativity and escape.