Toshiba Helping the Helpers Technology Makeover is the latest corporate social responsibility campaign from Irvine, Calif.-based Toshiba America Business Solutions, an independent operating company of Toshiba Corp. The campaign’s home base is Toshiba’s Toshiba for Good Facebook page, which DGWB Advertising & Communications is proud to help operate.
DGWB currently is reaching out to nonprofit organizations, as well as members of the national and business-to-business media, to spread the word regarding Helping the Helpers. And it’s a worthwhile one, at that: This nationwide contest will award a $100,000 technology makeover to one deserving grand prize winner and $28,500 in Toshiba technology to four other finalists.
Not only is this a terrific opportunity, it’s very simple for worthy charities to take part in. Nonprofit organizations of all sizes are encouraged to put together a brief video (no longer than 2 minutes in duration) describing their mission, goals and how they would benefit from a Technology Makeover. These videos don’t need to be fancy, either. Nonprofits can use whatever they’ve got on hand to create them, even a cell phone.
The selected organizations will receive a donation of Toshiba consumer electronics, office technology products and services including new multifunction printers, desktop computers, laptops, televisions, camcorders, telephone systems and even energy-saving LED light bulbs to help them reduce costs, streamline operations and conserve resources.
Why is this so great? It’ll help the helpers help the people who need it most.
Numerous video submissions are already posted, with more on the way before the Jan. 31 submission deadline—that’s when Toshiba will select five finalists before America begins selecting the single winner via Facebook voting Feb. 13 through March 9. The winner will be announced March 12.
This contest is about more than dishing over a bunch of tech goodies. It’s about helping the people who strive to help others by giving them the necessary tools to survive and thrive in today’s fast-paced business world. Toshiba for Good’s goal is to help sustain the environment, invest in our communities, and support those in greatest need. That’s something everyone can get behind.