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This holiday season brought many commercials that were worth watching. Campaigns like Macy’s “A Million Reasons to Believe,” are tied to philanthropic causes. Others such as Best Buy’s “Game On, Santa” are cleverly witty. Particular campaigns, like the Old Spice “Manta Claus” campaign, could only be seen online.
The advertising spots that were chosen for this year’s DGWB Holiday Favorites go beyond retail, getting consumers into the holiday spirit by striking an emotional chord. Peter Daboll, CEO of Ace Metrix, believes there’s much more to advertising than the “shop here, buy it now” attitude. “Consumers really respond well to ads that go beyond [that mentality],” he says.
Here are some our favorites from 2011 that go above and beyond the typical holiday shopping marketing:
“Damon Claus for a Cause” by Water.org
“Home For The Holidays” by T-Mobile
“Joy to the Small World” by Disney Parks
“Game On Santa” by Best Buy
“A Million Reasons to Believe” by Macy’s Inc.
Old Spice “Manta Claus” Viral Giving Campaign