In the wake of the economic recession, there has been a renewed emphasis on buying American-made products to support the U.S. economy. Last year, Diane Sawyer pledged to buy only U.S. made products, citing that if every American spent an extra $3.33 on U.S.-made goods, it would create almost 10,000 new jobs in the country. She urged viewers to join her pledge, and the campaign is one of the many sources bringing attention to a growing trend of consumer patriotism. With that, consumers are embracing the ‘Buy American’ trend because it overlaps with several other trends and touches on numerous values.
Job outsourcing is still an issue on Americans’ mind, and with the jobs market struggling to regain ground, this issue is an even bigger problem. When asked why more Apple products aren’t made in the United States, Apple responded by saying that ‘Made in the USA’ is no longer a viable option for most Apple products. Consumers realize that buying local to supports the local economy and keeps jobs in the country for themselves and their neighbors. Continue reading →
Kicking off National Salad Month, our client Dole Fresh Vegetables is christening May 1 as National Salad Day. The day will be rooted in social media and include a takeover of the popular “food porn” site Tastespotting.com, which will feature the best salad photos and recipes from around the web. Tastespotting will also highlight one new, signature salad recipe every week throughout the month of May. 
In addition to contributing to Tastespotting, salad lovers are encouraged to Tweet @DOLESaladGuide using the hashtag #SaladDay with creative blog posts, recipes, photos and ideas for the perfect salad or salad-based creation. Dole’s salad-specific Facebook page (www.facebook.com/DOLESaladGuide) will also be part of the celebration.
Continue reading →
Steady defense, timely hitting and dazzling play by an intern helped pace DGWB during a very impressive first two innings Monday night in an OC Advertising Co-Ed Softball League game at Bill Barber Park in Irvine. 
DGWB pitcher Doug Koegeboehn gathered the team after the first two innings to applaud it for the great achievement of playing a team as good as the opponent was, so closely during the first two innings.
“We felt really proud about that effort,” said DGWB skipper Jessica Guillen. “Those first two innings are basically what softball is all about. It was a majestic display.” Continue reading →
Living a more healthy and balanced life is nothing new. In the ‘90s healthy-minded Americans became obsessed with fitness. Jogging and exercise became a national pastime, and joining a gym was almost a family necessity. In ‘00s it was all about diet when we saw a national movement to sidestep artificial and processed foods, avoid fatty fast food fare, and focus on following more natural and wholesome diets. Continue reading →
Friday, March 23, was the theatrical release of The Hunger Games. In August 2011, Lionsgate released a teaser trailer during the MTV Video Music Awards with the hashtag #WhatsMyDistrict. The hashtag on the teaser trailer led curious twitter users to TheCapitol.pn , a hidden website that over time began to reveal its contents. The website allows users to log in using their Twitter or Facebook accounts, which then assigns every person to a ‘district.’ Continue reading →
Being highly regarded by our peers is always an honor, and it’s even more so when it happens right in our own backyard. We earned 32 honors during the 2012 OC ADDY Awards, handed out in March by the OC Ad Federation, formerly known as the OC Ad Club.
In all, DGWB received five Gold and 11 Silver awards — topping our 2011 output in those top two categories — as well as 16 Bronze awards for our work on behalf of clients DOLE Fresh Fruit, Bard Valley Natural Delights Medjool Dates, Toshiba America Business Solutions, Wienerschnitzel, Star Fine Foods, Children’s Hospital of Orange County and the California Avocado Commission. Also included were awards honoring work done for Taller San Jose, one our pro bono clients. Continue reading →
If you haven’t heard about it by now, you should check it out because Pinterest is the next big thing in social media. Pinterest is an online visual pin-board where one can pin images that they find inspiring, interesting, or desirable.
With over 10.4 million registered users, and 97% of female users in the U.S., Pinterest has become a visual potluck for fashion, wedding images, baking recipes, home decorating, how-to projects, and cute puppy photos. In the U.K. we are seeing that the majority of users are actually male. Though the company was co-founded by three men, they have accepted the flocks of women with open arms. Continue reading →
Posted in Digital, News
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There’s nothing like March Madness—not only is it a legitimate opportunity to engage in inner-office gambling, but it’s also a fantastic geography quiz.
Creighton, Xavier, Butler, Drake. Davidson, Lehigh, Murray State. If not for March, you’d never of heard of ’em. What the heck is an Iona and where the fudge is St. Bonaventure? The Belmont U’s of the world are suddenly household names and something called Gonzaga gets to dominate the headlines again. Gonzaga’s in Washington, by the way (the rest, we’re not so sure). Continue reading →
A few months ago our Digital Director, Chris Diede, introduced the agency to Google’s newly coined term, ZMOT, which stands for the Zero Moment of Truth. In a nutshell, these are the moments before a purchase where consumers will engage with a brand by researching online, reading reviews or asking their online network. It’s the catalyst that starts the shopping and learning process of the item at hand, which in turn helps the consumer feel smarter about their buying decisions. The study was done with Shopper Science using 5,000 +shoppers across 12 categories with the goal of finding out where the influence takes place to move a shopper from undecided to decided, leading them to this idea of ZMOT. Continue reading →
Renee's Chocolate Banana Bread
There’s nothing quite like the simple pleasure of a slice of freshly baked banana bread. The perfect complement to a cup of coffee or tea – tailored to personal taste whether it’s Grandma’s old standby recipe, a lighter or gluten-free variety or a decadent loaf chock full of chocolate chips. Today marks National Banana Bread Day, which our client DOLE® Bananas is celebrating in a big way.
To take ownership of National Banana Bread Day, Dole has partnered with noted food porn site Tastespotting.com to exclusively feature Banana Bread recipes on the site from noon – 5 p.m. PST. Dole is also sponsoring a national Tweet Up between noon and 1 p.m. PST, and encourages everyone who enjoys Banana Bread to share their recipes and photos with @DOLEBananas using the hashtag #BananaBread. Continue reading →
In the wake of the economic recession, there has been a renewed emphasis on buying American-made products to support the U.S. economy. Last year, Diane Sawyer pledged to buy only U.S. made products, citing that if every American spent an extra $3.33 on U.S.-made goods, it would create almost 10,000 new jobs in the country. She urged viewers to join her pledge, and the campaign is one of the many sources bringing attention to a growing trend of consumer patriotism. With that, consumers are embracing the ‘Buy American’ trend because it overlaps with several other trends and touches on numerous values.
